I’m Bryan, and I’m a seasoned digital marketer with a passion for brand building through world-class content and content partnerships.
I’ve spent nearly a decade helping CPG, luxury brands and media companies grow their digital content capabilities, and have a deep-rooted passion for storytelling in all its forms.
I currently lead all Influencer marketing for all HelloFresh brands, including Factor meals. My team of seven and I oversee a 75M annual budget and build and maintain complex relationships with hundreds of creators each year, delivering on a robust set of marketing objectives and campaigns that span across the marketing funnel. Previously I led all organic social media for HelloFresh brands. I built out HelloFresh’s social and content functions, including launching first ever Brand Influencer program at HelloFresh, while overseeing all major celebrity and brand campaigns, and leading customer care and community management operations across social platforms.
Joined Wheels Up and led a full audit and overhaul of Wheels Up’s social media, influencer, and content strategy, including developing brand voice with C-Level executives, reviewing and onboarding social analytics platforms and vendors, building Wheels Up’s first influencer program, robust content operations and content planning, agency partners, and more.
Oversaw social media strategy across Conde Nast titles, including Vanity Fair, The New Yorker, Vogue, Glamour, WIRED, GQ and more, and planned and implemented company-wide social strategy for major tentpole events, including Met Gala, Glamour’s Women Of The Year, Emmys, Amazon Prime Day, and Cyber Monday.
Produced upwards of 200 pieces of editorial content for CBS Local sites, conducting interviews with A-list sports media talent such as Tony Romo, Tony Gonzalez, Jim Nantz, Deontay Wilder, and more.
