HelloFresh & Factor
Factor Fast
Concepted, scripted, and contracted talent for NFL star led franchise, Factor Fast. Series delivered 50-75% higher engagement rates on talent channels than competitor creative and drove over 2.5M in organic reach, beating YoY Organic CPM target for similar campaigns (<$50), while successfully conveying the convenience and protein-packed power Factor delivers that’s good enough for the best of the best.
Building a viral, always on Influencer presence
Whether it was Momma of Josh & Momma surprising Josh with an actual good meal, or reaching The Rizzler before he hit the FYP, my team constantly had a finger on the pulse, sourcing and tapping into emerging creators at scale to drive millions or organic views and engagements each month.
Our always on creator program set the standard, letting creators cook, allowing us to over-deliver on our year one OKR of over 100M in organic reach by +43%.
High Impact, Social Impact Campaigns
Our team drove high impact around social impact opportunities, including building out a 12-month contract term with top tier social talent, Tini Younger. Tini’s ongoing campaign drove media hits, tens of millions of views, and includes in-person appearances, on-menu integrations, dedicated social posts from all her socials, and has driven tens of thousands in donations to No Kid Hungry and local food pantries.
“They Finally Got Me”
Concepted, scripted, and contracted talent for cutting edge “They Finally Got Me” campaign for HelloFresh. This self-aware campaign was designed to embrace customer sentiment around HelloFresh’s aggressive ad presence in market, softening the brand’s image and driving favorability among a gen pop audience. The campaign successfully drove stat sign results, including a 19+ pt lift in Brand Awareness and a 5.7+ pt lift in Brand Favorability, and thousands of favorable comments.
The journey, elevated - Wheels Up
Wheels Up X Golf Digest
360 partnership with Golf Digest, including full day photo/video shoot, influencer and event activation, integrated paid media plan and member benefits package.
Wheels Up X Michelin Guide
Influencer-led activation in West Hampton, in partnership with Michelin Guide and Caviar.
Wheels Up X Bomber Ski
360 Partnership with Bomber Ski, built around a set of limited-edition, custom branded skis that were hand-crafted in Italy. Our program includes custom ski and stay itineraries just for Wheels Up members, co-branded member events, and a full-scale content production shoot and joint rollout strategy.
